There was nothing wrong with the original ad. They went to the well to many times. Like the old lady saying, "Where's the Beef." Having grown up in and around corporate world, my guess is the talking dog had little to do with anyone getting fired. It may have been the excuse. Another reason to despise the corporate world, and Capitalism. My opinion is Taco Bell sales started struggling because too many of their stores were filthy, and people got sick eating in many of the stores. Two of our local stores had feces in the Taco meat.